I've often talked about the inseparability of corporate culture management as well as reward  systems.  All too often companies will throw money at a short term reward systems without addressing the type of culture the organization has.  There is a need for complete (linked) cultural-specific recognition systems, which is what McDowell Incentives, Inc. is all about.  I've attached a link to an article by someone I respect, Frank Giancola, which does a good job in defining common cultures.  Which one are you?

http://www.worldatwork.org/waw/adimLink?id=25031

KM